30. There isn’t one cell phone that is safer than another. “Don’t assume one cell phone is safer than another. There’s no such thing as a “safe” cell phone. This is particularly true for industry promoted SAR ratings, which are virtually useless in measuring the true potential biological danger as most all of the damage is not done by heat transfer, which SAR measures.” – Dr. Mercola, NEW Urgent Warning to All Cell Phone Users, Mercola.com; Twitter: @mercola
You hit the nail on the head when you say that distance is key when it comes to EMF exposure. The solutions you sell will definitely help provide that separation. That said, our products are different in that they shield the user from EMF while allowing them to use the device as they normally would, without needing to hold their device by a rope or placing it in a faraday cage that eliminates signal altogether.
Cell phones emit radiofrequency (RF) radiation, and RF radiation has been shown to damage DNA and cause cancer in laboratory animals. A peer-reviewed Jan. 2012 study in the Journal of Neuro-Oncology concluded that RF radiation "may damage DNA and change gene expression in brain cells" in mice.  An Aug. 2009 meta-study found that RF radiation "can alter the genetic material of exposed cells."  A 2004 European Union-funded study also found that cell phone radiation can damage genes.  On May 26, 2016, the US National Toxicology Program (NTP) released the first results of its study on cell phone radiation, finding an increased incidence of malignant tumors of the brain (gliomas) and heart tumors (schwannomas) in rats exposed to RF radiation.  The NTP researchers also found DNA damage in the rats exposed to the highest levels of RF radiation.  On Nov. 1, 2018, the NTP released its final peer-reviewed report, concluding that there is "clear evidence of carcinogenic activity” in male rats exposed to RF radiation. 
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To shed a bit more light on it – powerline electromagnetic fields have different (though not necessarily better) biological effects. 50/60Hz powerline fields alter ion transport across intra- and inter-cellular membranes, accelerating or inhibiting chemical reactions, depending on the reaction. Also within the reception range of bulk brainwave action. So not the greatest thing for physical and mental health. As you go higher in freq range, the effects become more just thermal and neurostimulative at high enough field strength. From 400MHz on up the issue becomes field-excitation of mechanical shaking of DNA strands resulting in sequence breakage and translocations – not great for cancer risk… for those really bored and curious, read the studies bibliography of IEEE C95.1-2005. I found C95 and its underlying studies to be the most helpful body of work when setting the safety standards for inductive wireless charging.
Like cell phones, routers use radio frequency (RF) energy—a form of electromagnetic radiation—to bring wireless internet to your computer, TV, and other devices. Bluetooth headphones and speakers also rely on RF signals to play music. Smartwatches use RF to connect to your phone. And any WiFi-connected smart devices in your home also receive and transmit data using this type of energy. Do you need to worry about any of that?
Studies by five independent research groups regarding cell phones and brain tumors have revealed significantly increased risks of a benign tumour of the cranial nerve supplying the ear. This grows slowly and must be removed in a major operation that can result in permanent facial paralysis. Other risks found were cancer of the glial cells (including neurons) of the nervous system and cancer of the meninges, the membrane covering the brain and spinal cord.